The Office of Marketing & Communications works with the School of Dentistry community to promote and enhance the school’s reputation to a variety of audiences locally, nationally and around the world. We work with faculty, staff and students to tell important stories, disseminate research findings and promote awareness of the school and its services through internal and external channels.
The goal of our communication initiatives is to make important connections with our internal audiences as well as with prospective students and their families, patients, alumni, friends and the media.
We provide assistance and support to help our colleagues find the best strategy to share their stories – online, in the media, in print and social media. We are here to help you.
Raymond Aldrich, Director of Marketing & Communications
734-615-2600 or email@example.com
Lynn Monson, Associate Director of Communications
734-615-1971 or firstname.lastname@example.org
Celia Alcumbrack-McDaniel, Web Content Administrator/Social Media
734-763-8760 or email@example.com
Ken Rieger, Graphic Designer
734-763-3322 or firstname.lastname@example.org
The communications team uses both traditional and contemporary tools to share our story. We publish our alumni magazine, DentalUM, in the spring and fall in both print and electronic formats. We write press releases, news stories, features and Spotlight posts for the web site, and we manage seven social media properties.
The University of Michigan name and graphic identity are important parts of building and presenting our image. We work with individuals, departments and units to ensure adherence to the School of Dentistry’s editorial and graphic-identity standards with the appropriate use of logos and U-M wordmarks in publications.
DentalUM (two issues/year)
Facebook (Dentistry, Dental Hygiene, Alumni)
Wolverine Bytes (Student Blog)
Dental Careers (dental job postings)
LinkedIn (Students & Alumni, Faculty & Staff)
Logos & Branding